TY  - GEN
AU  - Gupta, Anupam
TI  - The rise of Asian Paints: Champaklal Choksey, a doyen of the Indian paints industry
SN  - 9780670097982
U1  - 338.092 
PY  - 2024///
CY  - Gurugram
PB  - Penguin Random House
KW  - Asian Paints
KW  - biography
KW  - history
KW  - businessmen India
KW  - Choksey, Champaklal, 1916-1997
KW  - Paint industry and trade
N1  - Recommended by: Rasananda Panda; Content:

Part 1: The Early Years Chapter 1: A Volatile Youth
Chapter 2: From Trading to Manufacturing
Part 2: Breaking All the Rules Chapter 3: Kitchen Relationships Chapter 4: The Rise of the Chemist Chapter 5: Geetanjali
Part 3: Racing Ahead Chapter 6: Managing Growth
Chapter 7: A Mainframe at Bhandup Chapter 8: The Internal Emergency
Part 4: Spreading Wings
Chapter 9: Expansions and Diversifications Chapter 10: Collaborations and Foreign Forays
Part 5: Leaving on a High
Chapter 11: Mastering the C in FMCG
Chapter 12: The Exit of the Chokseys
ER  -