TY  - GEN
AU  - Wable, Arvind
TI  - Culture eats creativity for lunch: The Ulkaway
SN  - 9789361567940
U1  - 659.113 
PY  - 2024///
CY  - New Delhi
PB  - Rupa Publications
KW  - advertising
KW  - advertising agency
KW  - FCB Ulka
KW  - creativity
N1  - Recommended by: Simha Sagar; CONTENTS

Foreword/ix

Introduction / 

One: The Beginning / 

Two: Rise, Fall, Resurrection /

Three: Becoming FCB Ulka /

Four: Built to Last / 

Five: Attitude vs Aptitude / 

Six: Advertising Is a Senior Person's Business / 

Seven: Never Buy People / 

Eight: Prima Donnas / 

Nine: No Zero No Hero Overnight / 

Ten: No Turf Wars / 

Eleven: The Ulkaway / 

Twelve: Strategy vs Creativity / 

Thirteen: Creating Brand Solutions / 

Fourteen: The Cultural Payoff / 

Fifteen: Passing on the Baton /

Appendix: Remembering Boss / 

Acknowledgements
ER  -