Smith, Tim J. <br/><br/>
Pricing strategy: Setting price levels, managing price discounts and establishing price structures 

 - Mason, Oh:  South-Western Cengage Learning,  2023. 
 - xxii, 318p., note., ind., 25 cm X 20 cm 
<br/><br/> Recommended by: Subrat Sarangi 
<br/><br/> Content:<br/><br/>'Part 1 Setting the Price Chapter 1 Boundaries of a Good Price Chapter 2 Profit's Sensitivity to Price Chapter 3 Customer Perception-Driven Pricing Chapter 4 Price to Value Chapter 5 Psychological Influences on Price Sensitivity Part 2 Managing Price Variances Chapter 6 Price Segmentation Chapter 7 Price Promotions Chapter 8 Discount Management Part 3 Establishing Price Structures Chapter 9 Price Structures and Multipart Pricing Chapter 10 Add-ons, Accessories, and Complementary Products Chapter 11 Versioning Chapter 12 Bundling Chapter 13 Subscriptions and Customer Lifetime Value Chapter 14 Yield Management Part 4 Pricing Strategy Chapter 15 Competition and Pricing Chapter 16 Product Life Cycle Pricing Chapter 17 Pricing Decisions and the Law by Dennis P. W. Johnson Index 
<br/><br/><label>ISBN: </label>9788131528389 
<br/><br/><label>Subjects--Topical Terms: </label>--pricing
<br/><br/><label>Dewey Class. No.: </label>658.816