TY  - GEN
AU  - Smith, Tim J.
TI  - Pricing strategy: Setting price levels, managing price discounts and establishing price structures
SN  - 9788131528389
U1  - 658.816 
PY  - 2023///
CY  - Mason, Oh
PB  - South-Western Cengage Learning
KW  - pricing
N1  - Recommended by: Subrat Sarangi; Content:

'Part 1 Setting the Price Chapter 1 Boundaries of a Good Price Chapter 2 Profit's Sensitivity to Price Chapter 3 Customer Perception-Driven Pricing Chapter 4 Price to Value Chapter 5 Psychological Influences on Price Sensitivity Part 2 Managing Price Variances Chapter 6 Price Segmentation Chapter 7 Price Promotions Chapter 8 Discount Management Part 3 Establishing Price Structures Chapter 9 Price Structures and Multipart Pricing Chapter 10 Add-ons, Accessories, and Complementary Products Chapter 11 Versioning Chapter 12 Bundling Chapter 13 Subscriptions and Customer Lifetime Value Chapter 14 Yield Management Part 4 Pricing Strategy Chapter 15 Competition and Pricing Chapter 16 Product Life Cycle Pricing Chapter 17 Pricing Decisions and the Law by Dennis P. W. Johnson Index
ER  -