TY  - BOOK
AU  - Bernstein, David (ed.)
TI  - Creative advertising : for this you went to Oxford ?, a personal textbook of advertising
SN  - 0582450365
U1  - 659.1 
PY  - 1974///
CY  - London
PB  - Longman Group Limited.
KW  - advertising
KW  - advertising manuals
ER  -