Mathews, Ryan <br/><br/>
The deviant's advantage : how fringe ideas create mass markets 
by Ryan Mathews and Watts Wacker 
 - New York:   Crown Business  2002 
 - xxvii, 305p., notes. ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>0609609580 
<br/><br/><label>Subjects--Topical Terms: </label><br/>abolition of context and the post-information age<br/>brand<br/>business forecasting<br/>corporate cultures<br/>deviant economy<br/>deviant markets<br/>from chic to bleak<br/>from freak to chic<br/>greetings fellow deviants<br/>marketing<br/>new products<br/>originality<br/>product<br/>schwinns to cyberspace<br/>technological innovations<br/>understanding and care of the deviant consumer
<br/><br/><label>Dewey Class. No.: </label>658  / MAT