Global business
- 5th.
- New Delhi, Cengage Learning: 2023.
- xvii, 652p., glos., ind., 28 cm X 21 cm
Recommended by Niyati Bhanja
Summary:
Discover success in global business today with the strategic approach and unique coverage found only in Peng's GLOBAL BUSINESS, 5E. This is the first global business text to ask the big question, "What determines the success and failure of firms around the globe?" Award winning scholar and author Mike Peng answers from both an institution-based and resource-based view in every chapter. This inviting, conversational approach highlights the latest research and examples of recent global developments New cases from international experts examine how companies are expanding globally and responding to COVID. Unique debate sections draw you into engaging discussions that sharpen your independent thinking and strengthen your perspective on business challenges. You examine today's geopolitics, risk management, tariffs and trade compliance, supply chain reorganization and management of stakeholder relationships.
Contents:
Part I: LAYING FOUNDATIONS
1. Introduction
2. Formal Institutions: Politics, Laws, and Economics
3. Informal Institutions: Cultures, Ethics, and Norms
4. Resources and Capabilities
Integrative Cases
Part II: ACQUIRING TOOLS
5. International Trade
6. Foreign Direct Investment
7. Foreign Exchange
8. Global and Regional Integration
Integrative Cases
Part III: STRATEGIZING AROUND THE GLOBE
9. The Entrepreneurial Firm
10. Foreign Market Entry
11. Competitive Dynamics
12. Strategic Alliances and Acquisitions
13. Strategy, Structure, and Innovation in Multinationals
Integrative Cases
Part IV: BUILDING FUNCTIONAL EXCELLENCE
14. Marketing and Supply Chain Management
15. Human Resource Management
16. Corporate Finance and Governance
17. Corporate Social Responsibility
Integrative Cases
9789360534981
--international trade--international business enterprises--international economic relations--globalization--commerce international