Kotler, Philip <br/><br/>
Marketing in the public sector : a roadmap for improved performance 

 - 1st. 
 - Upper Saddle River, N.J,  Wharton School Pub:  2007. 
 - xv, 332 p.  illus.  24 cm x 14 cm 
<br/><br/> Recommended By: Shubham Bhatt<br/> 
<br/><br/> Chapter 1. Improving public sector performance by seizing opportunities to meet citizen needs<br/>Chapter 2. Understanding the marketing mindset<br/>Chapter 3. Developing and enhancing popular programs and services<br/>Chapter 4. Setting motivating prices, incentives, and disincentives<br/>Chapter 5. Optimizing distribution channels<br/>Chapter 6. Creating and maintaining a desired brand identity<br/>Chapter 7. Communicating effectively with key publics<br/>Chapter 8. Improving customer service and satisfaction<br/>Chapter 9. Influencing positive public behaviors: social marketing<br/>Chapter 10. Forming strategic partnerships<br/>Chapter 11. Gathering citizen data, input, and feedback<br/>Chapter 12. Monitoring and evaluating performance<br/>Chapter 13. Developing a compelling marketing plan. 
<br/><br/><label>ISBN: </label>9780131875159 
<br/><br/><label>Subjects--Topical Terms: </label>--Marketing Strategy--Marketing Principles--Understanding of Marketing
<br/><br/><label>Dewey Class. No.: </label>352.7  / KOT