TY  - GEN
AU  - Kotler, Philip
AU  - Lee, Nancy
TI  - Marketing in the public sector : a roadmap for improved performance
SN  - 9780131875159
U1  - 352.7 
PY  - 2007///
CY  - Upper Saddle River, N.J
PB  - Wharton School Pub
KW  - Marketing Strategy
KW  - Marketing Principles
KW  - Understanding of Marketing
N1  - Recommended By: Shubham Bhatt
; Chapter 1. Improving public sector performance by seizing opportunities to meet citizen needs
Chapter 2. Understanding the marketing mindset
Chapter 3. Developing and enhancing popular programs and services
Chapter 4. Setting motivating prices, incentives, and disincentives
Chapter 5. Optimizing distribution channels
Chapter 6. Creating and maintaining a desired brand identity
Chapter 7. Communicating effectively with key publics
Chapter 8. Improving customer service and satisfaction
Chapter 9. Influencing positive public behaviors: social marketing
Chapter 10. Forming strategic partnerships
Chapter 11. Gathering citizen data, input, and feedback
Chapter 12. Monitoring and evaluating performance
Chapter 13. Developing a compelling marketing plan
ER  -