MKTG : a south-Asian perspective
- New Delhi, Cengage Learning: 2012.
- XVII., 671p., ind., 27 cm X 21 cm
Donated by : Student
Summary: "This innovative book will motivate and stimulate your ability to recognize the extent to which marketing principles play an important role in the daily and professional aspects of your life."
1. The World of Marketing: 1. Marketing Overview 2. Strategic Planning to Generate Competitive Advantage 3. Ethics and Social Responsibility 4. The Marketing Environment 5. Developing a Global Vision pt. 2. Analyzing Market Opportunities: 6. Consumer Decision-Making 7. Business Marketing 8. Segmentation and Target Markets 9. Market Research 3. Product Decisions: 10. Product Concepts 11. Product Development and Management 12. Marketing in Services and Nonprofit Organizations 4. Distribution Decisions: 13. Supply Chain and Marketing Channel Management 14. Retailing 5. Promotion and Communication Strategies: 15. Marketing Communications 16. Advertising, Public Relations, and Sales Promotion 17. Personal Selling and Sales Management 18. Marketing and Social Media 6. Pricing Decisions: 19. Pricing Concepts
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--Marketing--Marketing Management--Business Marketing--Consumer Decision --Retailing--Social Media Markeing