Anderson, Carol H. <br/><br/>
Strategic marketing management 
by Carol H. Anderson and Julian W. Vincze 
 - 2nd ed. 
 - Boston:   Houghton Mifflin Company  2004 
 - xxxiii, 874p., app.  26 cm x 21 cm 
<br/><br/><label>ISBN: </label>0618338071 
<br/><br/><label>Subjects--Topical Terms: </label><br/>cases<br/>direct marketing<br/>distribution strategy<br/>market segmentation<br/>marketing<br/>marketing communications strategy<br/>marketing intelligence<br/>marketing management<br/>pricing strategy<br/>product strategy<br/>service marketing<br/>strategic planing<br/>target marketing<br/>understanding consumer buying behaviour
<br/><br/><label>Dewey Class. No.: </label>658.802  / AND