TY  - BOOK
AU  - Anderson, Carol H.
AU  - Vincze, Julian
TI  - Strategic marketing management
SN  - 0618338071
U1  - 658.802 
PY  - 2004///
CY  - Boston: 
PB  - Houghton Mifflin Company
KW  - cases
KW  - direct marketing
KW  - distribution strategy
KW  - market segmentation
KW  - marketing
KW  - marketing communications strategy
KW  - marketing intelligence
KW  - marketing management
KW  - pricing strategy
KW  - product strategy
KW  - service marketing
KW  - strategic planing
KW  - target marketing
KW  - understanding consumer buying behaviour
ER  -