Easey, Mike (ed.)
Fashion marketing
- 2nd ed.
- Oxford: Blackwell Science, 2001.
- xii., 196p., glo., ind. 25 cm x 17 cm
063205199X
communications
consumer
designing
distribution
fashion
fashion merchandising
fashion products
market
marketing
planning
pricing garments
research
segmentation
658.809391 / FAS