TY  - BOOK
AU  - Easey, Mike (ed.)
TI  - Fashion marketing
SN  - 063205199X
U1  - 658.809391 
PY  - 2001///
CY  - Oxford
PB  - Blackwell Science
KW  - communications
KW  - consumer
KW  - designing
KW  - distribution
KW  - fashion
KW  - fashion merchandising
KW  - fashion products
KW  - market
KW  - marketing
KW  - planning
KW  - pricing garments
KW  - research
KW  - segmentation
ER  -