Earle, Richard <br/><br/>
The art of cause marketing : how to use advertising to change personal behaviour and public policy 
by Richard Earle 
 - Illinois:   NTC Business Books  2000 
 - xii, 322p., app., bib., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>0658001221 
<br/><br/><label>Subjects--Topical Terms: </label><br/>addicted target<br/>campaign planning<br/>cause advertising campaign5pitch<br/>drug free<br/>execution<br/>media<br/>print<br/>radio<br/>research<br/>social marketing<br/>television production<br/>tobacco control program
<br/><br/><label>Dewey Class. No.: </label>658.5  / EAR