TY  - BOOK
AU  - Earle, Richard
TI  - The art of cause marketing : how to use advertising to change personal behaviour and public policy
SN  - 0658001221
U1  - 658.5 
PY  - 2000///
CY  - Illinois: 
PB  - NTC Business Books
KW  - addicted target
KW  - campaign planning
KW  - cause advertising campaign5pitch
KW  - drug free
KW  - execution
KW  - media
KW  - print
KW  - radio
KW  - research
KW  - social marketing
KW  - television production
KW  - tobacco control program
ER  -