Kania, Deborah

Branding.com : online branding for marketing success by Deborah Kania - Chicago: NTC Business Books 2000 - xvi, 285p., app., bib., ind. 23 cm x 16 cm

0658003070


branding
branding priciples
e customer
e marketplace
internet marketing
marketing history
online advertising
online brand
paradigm shifts
web medium
website

658.827 / KAN