TY  - BOOK
AU  - Kania, Deborah
TI  - Branding.com : online branding for marketing success
SN  - 0658003070
U1  - 658.827 
PY  - 2000///
CY  - Chicago: 
PB  - NTC Business Books
KW  - branding
KW  - branding priciples
KW  - e customer
KW  - e marketplace
KW  - internet marketing
KW  - marketing history
KW  - online advertising
KW  - online brand
KW  - paradigm shifts
KW  - web medium
KW  - website
ER  -