Stewart, David W. <br/><br/>
Effective television advertising : a study of 1000 commercials 
by David W. Stewart and David H. Furse 
 - Lexington:   Lexington Books  1989 
 - xii, 178p., app., ref., ind.  24 cm x 17 cm 
<br/><br/><label>ISBN: </label>066911751X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising effectiveness<br/>bivariate relationships<br/>multivariate analysis<br/>relationships between advertising execution and measures of effectiveness<br/>television advertising
<br/><br/><label>Dewey Class. No.: </label>659.143  / STE