TY  - BOOK
AU  - Stewart, David W.
AU  - Furse, David H.
TI  - Effective television advertising : a study of 1000 commercials
SN  - 066911751X
U1  - 659.143 
PY  - 1989///
CY  - Lexington: 
PB  - Lexington Books
KW  - advertising effectiveness
KW  - bivariate relationships
KW  - multivariate analysis
KW  - relationships between advertising execution and measures of effectiveness
KW  - television advertising
ER  -