Cafferata, Patricia (ed.) <br/><br/>
Cognitive and effective response to advertising 

 - Lexington:   Lexington Books  1989 
 - ix, 414p., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>066914830X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>affective processing issues<br/>classifying advertising stimuli<br/>cognitive affective responses to advertising<br/>cognitive processing issues<br/>consumer behaviour<br/>drama<br/>lectures<br/>mood commercials<br/>persuasive commercials<br/>practitioners viewpoint<br/>psychological aspects congress
<br/><br/><label>Dewey Class. No.: </label>659.1019  / CAF