Weinberger, Marc G. <br/><br/>
Effective radio advertising (with CD) 
by Marc G. Weinberger, Leland Campbell and Beth Brody 
 - New York:   Lexington Books  1994 
 - ix, 174p., app., ref., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>0669250031 
<br/><br/><label>Subjects--Topical Terms: </label><br/>blue cell<br/>good commercial<br/>powerful medium<br/>products<br/>radio advertising<br/>red cell<br/>white cell<br/>yellow cell
<br/><br/><label>Dewey Class. No.: </label>659.142  / WEI