Bedbury, Scott <br/><br/>
A new brand world : 8 principles for achieving brand leadership in the 21st century 
by Scott Bedbury and Stephen Fenichell 
 - New York:   Viking  2002 
 - xix, 220p., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>0670030767 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand building<br/>brand environmentalism<br/>brand leadership<br/>brand name products<br/>new products
<br/><br/><label>Dewey Class. No.: </label>658.827  / BED