TY  - BOOK
AU  - Bedbury, Scott
AU  - Fenichell, Stephen
TI  - A new brand world : 8 principles for achieving brand leadership in the 21st century
SN  - 0670030767
U1  - 658.827 
PY  - 2002///
CY  - New York: 
PB  - Viking
KW  - brand building
KW  - brand environmentalism
KW  - brand leadership
KW  - brand name products
KW  - new products
ER  -