TY  - BOOK
AU  - Dusenberry, Phil
TI  - Then we set his hair on fire : insights and accidents from a hall-of-fame career in advertising
SN  - 0670058688
U1  - 659.1092 
PY  - 2006///
CY  - New Delhi: 
PB  - Penguin Books India Pvt. Ltd.
KW  - advertising
KW  - anecdotes
KW  - Batten, Barton
KW  - biography
KW  - creative ability in business
KW  - differentiation (Cognition)
KW  - Durstine and Osborn, Inc
KW  - insight
ER  -