Blackett, Tom <br/><br/>
Co-branding : the science of alliance 
editors by Tom Blackett and Bob Boad 
 - Houndmills:   Macmillan Press Ltd.  1999 
 - xviii, 142p., app., glos. ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>978-0333760895 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand choice<br/>brand name products<br/>co branding<br/>creating economic value creation through co-branding<br/>ingredient branding<br/>legal aspects<br/>marketing<br/>retailer opportunity<br/>risks and pitfalls<br/>strategic planning
<br/><br/><label>Dewey Class. No.: </label>658.824  / COB