Bijapurkar, Rama
We are like that only: Understanding the logic of consumer India
- New Delhi: Portfolio 2007
- xvii, 281p., bib., ind. 22 cm x 15 cm
067099944X
consumer India
demographic, psychographic and social determinants
Indian market
made for India
purchasing power
rural consumer
woman India
young India
658.83430954 / BIJ