Seglin, Jeffrey L. <br/><br/>
The McGraw hill 36 hour marketing course 
by Jeffrey L. Seglin 
 - New York:   McGraw Hill  1990 
 - xii, 211p., ind.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>0070560633 
<br/><br/><label>Subjects--Topical Terms: </label><br/>marketing<br/>marketing communication<br/>marketing information systems<br/>marketing research<br/>pricing<br/>product<br/>product distribution<br/>strategic marketing planning<br/>target markets
<br/><br/><label>Dewey Class. No.: </label>658.80076  / SEG