TY  - BOOK
AU  - Seglin, Jeffrey L.
TI  - The McGraw hill 36 hour marketing course
SN  - 0070560633
U1  - 658.80076 
PY  - 1990///
CY  - New York: 
PB  - McGraw Hill
KW  - marketing
KW  - marketing communication
KW  - marketing information systems
KW  - marketing research
KW  - pricing
KW  - product
KW  - product distribution
KW  - strategic marketing planning
KW  - target markets
ER  -