Decker, Charles L. <br/><br/>
Winning with the PandG 99 : 99 principles and practices of Proctur and Gamble's success 
by Charles L. Decker 
 - New York:   Pocket Books  1998 
 - xv., 237p., bib.  22 cm x 14 cm 
<br/><br/><label>ISBN: </label>067101739X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>beliefs<br/>brand manager<br/>consumer is queen<br/>create unique brand<br/>culture<br/>global<br/>guiding principles<br/>local act<br/>long term review<br/>market<br/>quality products<br/>rituals<br/>success managing<br/>television advertising<br/>tribal history<br/>vice versa
<br/><br/><label>Dewey Class. No.: </label>338.04  / DEC