TY  - BOOK
AU  - Decker, Charles L.
TI  - Winning with the PandG 99 : 99 principles and practices of Proctur and Gamble's success
SN  - 067101739X
U1  - 338.04 
PY  - 1998///
CY  - New York: 
PB  - Pocket Books
KW  - beliefs
KW  - brand manager
KW  - consumer is queen
KW  - create unique brand
KW  - culture
KW  - global
KW  - guiding principles
KW  - local act
KW  - long term review
KW  - market
KW  - quality products
KW  - rituals
KW  - success managing
KW  - television advertising
KW  - tribal history
KW  - vice versa
ER  -