Swasy, Alecia <br/><br/>
Soap Opera : the inside story of Procter and Gamble 
by Alecia Swasy 
 - New York:   Touchstone Book  1993 
 - xvi, 378p., app., ind.  21 cm x 14 cm 
<br/><br/><label>ISBN: </label>0671897810 
<br/><br/><label>Subjects--Topical Terms: </label><br/>dark sign of the moon<br/>epilogue<br/>fear on fenholloway<br/>guerrilla marketing<br/>ivory snow job<br/>P and G in your shorts<br/>pampering the world<br/>prince of darkness<br/>subliminal sabotage<br/>supermarket showdown
<br/><br/><label>Dewey Class. No.: </label>659.1  / SWA