TY  - BOOK
AU  - Swasy, Alecia
TI  - Soap Opera : the inside story of Procter and Gamble
SN  - 0671897810
U1  - 659.1 
PY  - 1993///
CY  - New York: 
PB  - Touchstone Book
KW  - dark sign of the moon
KW  - epilogue
KW  - fear on fenholloway
KW  - guerrilla marketing
KW  - ivory snow job
KW  - P and G in your shorts
KW  - pampering the world
KW  - prince of darkness
KW  - subliminal sabotage
KW  - supermarket showdown
ER  -