Principles and types of speech communication
by Bruce E. Gronbeck, Raymie E. McKerrow, Douglas Ehninger and Alan H. Monroe
- 11th ed.
- New York: HarperCollins Publishers Inc. 1991
- 521p., ind. 23 cm x 17 cm
0673385914
analyzing audience occasion argumentation critical beginning channels choosing speech subjects and purposes critical listening determining basic appeals ending information motivated sequence outlining persuade actuate planning preparing public speaking special occasion supporting materials types