Runyon, Kenneth E. <br/><br/>
Consumer behaviour and the practice of marketing 
by Kenneth E. Runyon and David W. Stewart 
 - 3rd ed. 
 - Ohio:   A Bell and Howell Information Company  1987 
 - xv, 776p., ind.  24 cm x 20 cm 
<br/><br/><label>ISBN: </label>0675204631 
<br/><br/><label>Subjects--Topical Terms: </label><br/>consumer behaviour<br/>decision making<br/>demographic economic situational factors<br/>information processing<br/>mediating influences applications<br/>motivation<br/>psychological process<br/>social influence
<br/><br/><label>Dewey Class. No.: </label>658.8342  / RUN