TY  - BOOK
AU  - Runyon, Kenneth E.
AU  - Stewart, David W.
TI  - Consumer behaviour and the practice of marketing
SN  - 0675204631
U1  - 658.8342 
PY  - 1987///
CY  - Ohio: 
PB  - A Bell and Howell Information Company
KW  - consumer behaviour
KW  - decision making
KW  - demographic economic situational factors
KW  - information processing
KW  - mediating influences applications
KW  - motivation
KW  - psychological process
KW  - social influence
ER  -