Scheuing, Eberhard E. <br/><br/>
New Product management 
by Eberhard E. Scheuing 
 - 1st ed. 
 - Columbus:   Merrill Publising Company  1989 
 - xii, 399p., bib., ind.  24 cm x 18 cm 
<br/><br/><label>ISBN: </label>0675209226 
<br/><br/><label>Subjects--Topical Terms: </label><br/>evolution of new product<br/>introductory marketing program<br/>new product management<br/>organisation<br/>planning<br/>product in market place
<br/><br/><label>Dewey Class. No.: </label>658.575  / SCH