Schmitt, Bernd <br/><br/>
Marketing aesthetics : the strategic management of brands, identity and image 
by Bernd Schmitt and Alex Simonson foreword by Tom Peters 
 - New York:   The Free Press  1997 
 - xv, 345p., notes, ind  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>0684826550 
<br/><br/><label>Subjects--Topical Terms: </label><br/>aesthetics as strategic tools<br/>assesment research tools<br/>brand name products<br/>corporate brand expression<br/>corporate image<br/>customer impression<br/>global identity management<br/>identity management<br/>internet<br/>measuring protecting aesthetics<br/>protecting aesthetics identity<br/>retail space management<br/>styles<br/>themes
<br/><br/><label>Dewey Class. No.: </label>658.827  / SCH