TY  - BOOK
AU  - Schmitt, Bernd
AU  - Simonson, Alex
TI  - Marketing aesthetics : the strategic management of brands, identity and image
SN  - 0684826550
U1  - 658.827 
PY  - 1997///
CY  - New York: 
PB  - The Free Press
KW  - aesthetics as strategic tools
KW  - assesment research tools
KW  - brand name products
KW  - corporate brand expression
KW  - corporate image
KW  - customer impression
KW  - global identity management
KW  - identity management
KW  - internet
KW  - measuring protecting aesthetics
KW  - protecting aesthetics identity
KW  - retail space management
KW  - styles
KW  - themes
ER  -