Marder, Eric <br/><br/>
The laws of choice: predicting customer behavior 
by Eric Marder 
 - New York:   The Free Press  1997 
 - xvi, 448p., app., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>0684835452 
<br/><br/><label>Subjects--Topical Terms: </label><br/>attitudes<br/>brand positioning<br/>budget<br/>choice of research<br/>concept testing<br/>consumer behaviour<br/>deserved share<br/>law of persistance<br/>law of primacy<br/>measuring advertising<br/>measuring choice<br/>motivation research<br/>paired comparisions<br/>price testing<br/>print ads<br/>product testing<br/>synthesized offers<br/>television commercials
<br/><br/><label>Dewey Class. No.: </label>658.8342  / MAR