Cialdini, Robert B
Influence : the psychology of persuasion
by Robert B. Cialdini
- New York: William Morrow 1993
- xiv, 320p., notes bib., ind. 23 cm x 15 cm
0688128165
authority
commitment
compliance
consistency
influence
liking
persuasion
psychology
scarcity
social proof
153.852 / CIA