Black, Jay <br/><br/>
Introduction to mass communication 
by Jay Black, Frederick C. Whitney 
 - 2nd ed. 
 - Dubuque:   Wm. C. Brown Publishers  1988 
 - xii, 110p., glos., bib., ind.  23 cm x 19 cm 
<br/><br/><label>ISBN: </label>0697004783 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>electronic<br/>ethics<br/>mass communication<br/>media<br/>media environment<br/>news service<br/>print<br/>public relation<br/>regulation and law<br/>social responsibility<br/>support system<br/>theory
<br/><br/><label>Dewey Class. No.: </label>302.23  / BLA