TY  - BOOK
AU  - Black, Jay
AU  - Whitney, Frederick C.
TI  - Introduction to mass communication
SN  - 0697004783
U1  - 302.23 
PY  - 1988///
CY  - Dubuque: 
PB  - Wm. C. Brown Publishers
KW  - advertising
KW  - electronic
KW  - ethics
KW  - mass communication
KW  - media
KW  - media environment
KW  - news service
KW  - print
KW  - public relation
KW  - regulation and law
KW  - social responsibility
KW  - support system
KW  - theory
ER  -