Nelson, Roy Paul <br/><br/>
The design of advertising 
by Roy Paul Nelson 
 - 5th ed. 
 - Iowa:   Wm. C. Brown Publishers  1985 
 - xi, 420p., ind.  29 cm x 22 cm 
<br/><br/><label>ISBN: </label>0697043673 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>art<br/>broadcast<br/>careers in advertising<br/>colour<br/>copywriting<br/>creative process<br/>direct-mail<br/>display<br/>formats<br/>layout<br/>magazine<br/>newspaper advertising<br/>posters<br/>production<br/>techniques<br/>tools<br/>typography
<br/><br/><label>Dewey Class. No.: </label>741.6  / PAU