Retailing management
by Michael Levy and Barton A. Weitz
- 5th ed.
- New Delhi: Tata McGraw-Hill Publishing Company Limited 2003
- xxxv, 775p., glos., notes, ind. 25 cm x 21 cm
007058204X
buying behaviour buying system cases customer service electronic and nonstore retailing financial strategy human resource management (HRM) information system market strategy pricing retail communication mix retail customer retail locations retail market structure retailers retailing services store layout, design, and visual merchandising