TY  - BOOK
AU  - Argenti, Paul A.
AU  - Forman, Janis
TI  - The power corporate communication
SN  - 0070582556
U1  - 658.45 
PY  - 2003///
CY  - New Delhi: 
PB  - Tata McGraw-Hill Publishing Company Limited
KW  - communicating internally
KW  - communication in management
KW  - communication in organisation
KW  - corporate advertising
KW  - corporation
KW  - investor relations
KW  - managing communications in a crisis
KW  - public relations
ER  -