Morse, Stephen <br/><br/>
Management skills in marketing 
by Stephen Morse 
 - London:   McGraw Hill Book Co.(U.K.)Ltd.  1982 
 - xi, 150p., ind.  23 cm  x 16 cm 
<br/><br/><label>ISBN: </label>070845778 
<br/><br/><label>Subjects--Topical Terms: </label><br/>controlling marketing<br/>marketing management<br/>marketing research<br/>marketing skills<br/>organising market<br/>planning
<br/><br/><label>Dewey Class. No.: </label>658.8  / MOR