TY  - BOOK
AU  - Morse, Stephen
TI  - Management skills in marketing
SN  - 070845778
U1  - 658.8 
PY  - 1982///
CY  - London: 
PB  - McGraw Hill Book Co.(U.K.)Ltd.
KW  - controlling marketing
KW  - marketing management
KW  - marketing research
KW  - marketing skills
KW  - organising market
KW  - planning
ER  -