Parmesweran M. G. <br/><br/>
Building brand value: Five steps to building powerful brands 

 - New Delhi:   Tata McGraw-Hill Publishing Company Limited  2006 
 - xvii, 385p., app., glos., ind.  22 cm x 15 cm 
<br/><br/><label>ISBN: </label>0070583226 
<br/><br/><label>Subjects--Topical Terms: </label><br/>articulation<br/>brand appraisal<br/>brand building pentagon<br/>branding<br/>brands<br/>consumer<br/>execution<br/>expansion<br/>market analysis<br/>measurement
<br/><br/><label>Dewey Class. No.: </label>658.827  / PAR