TY  - BOOK
AU  - Parmesweran M. G.
TI  - Building brand value: Five steps to building powerful brands
SN  - 0070583226
U1  - 658.827 
PY  - 2006///
CY  - New Delhi: 
PB  - Tata McGraw-Hill Publishing Company Limited
KW  - articulation
KW  - brand appraisal
KW  - brand building pentagon
KW  - branding
KW  - brands
KW  - consumer
KW  - execution
KW  - expansion
KW  - market analysis
KW  - measurement
ER  -